About Us

i4H is a specialist social housing consultancy dedicated to driving performance improvements and delivering transformation across the sector. We combine deep industry insight with advanced data analytics techniques to provide actionable business intelligence, ensuring that meaningful and measurable change is
achieved.

We are a well-established and trusted name in the social housing sector, known for our hands-on, strategic support that helps organisations improve data quality, optimise processes, and elevate performance. To date, we have identified over £70 million worth of potential savings across the sector and we continue to
deliver results that matter.

Our expert team offers a specialist range of services designed to help providers meet the increasing demands of regulation, sustainability, and resident satisfaction. One of our key innovations is our partnership with Zoho Corporation to co-develop a cutting-edge Customer Relationship Management (CRM) system, tailored specifically for the social housing sector. This collaborative platform is designed to enhance how housing associations manage customer interactions, streamline operations, and gain real-time insights — all while embedding AI and automation to future-proof service delivery. Together with our partners and clients, i4H is helping shape a more efficient, data-driven, and resident-focused future for social housing.

Meet Our Team

Gursh Lail
CEO of i4H

Gursh is the Managing Director of I4H and a driving force behind innovation in the social housing sector, with over 18 years of experience supporting housing associations and care providers in delivering business transformation and measurable performance improvements. Prior to founding I4H, Gursh held a number of senior leadership roles within the social housing sector, where he developed a deep understanding of operational challenges and the importance of data-led decision making. Gursh conceived and spearheaded the development of the Zoho Social Housing CRM, turning a bold vision into a pioneering digital solution for the sector.

Rashik Gupta
DATA SCIENTIST

Karteek Ponnuru is also an experienced data scientist who has an MBA in Business Analytics. He has experience in a range of different industries such as Credit Industry, Retail Chain and E-Commerce. He specialises in forecasting techniques and will lead on the advanced forecasting work i4H are doing. This has include using techniques such as polynomial and ARIMA forecasting to predict performance of key financial and performance indicators.

Karteek Ponnuru
DATA SCIENTIST

Rashik Gupta is an experienced data scientist who holds a Masters in Business Administration (specialising in Business Analytics). With over 5 years experience in digital and social media analytics, credit industry, retail and ECommerce. He has helped major e-commerce companies to derive customer insights based on the use of big data. Rashik is leading on working with I4H customers to ensure actionable insights can be gained from data using regression and predictive analytics techniques.

Testimonials From Our Clients

Nick Tregenna
“I have found this to be a very useful analysis. I particularly like the way comparisons can be drawn against properties within individual parishes and of various property sizes. Such detail will be very useful in determining future programs of planned maintenance and other capital investments.”
Nick Tregenna
Head of Finance (Cornwall Homes)

Jo Grainger
“I4H were asked to provide a report to support our board with developing our business plan and strategy. The report was concise and covered all of the area’s we requested, this really did help our board to focus on our future ambition.”
Jo Grainger
Executive Director of Care & Support East Midlands Housing

Rob Wood
“The work done by i4h has been invaluable in assisting us develop our sustainability model for our assets, as well as in depth analysis of future investment needs and benefits. This is a major step forward in achieving value for money and making the right decisions at the right time.”
Rob Wood
Asset Managment CHP

Richard Wooley
“I4h provide a high-quality service. They provide a flexible customer service and have provided a variety of reports to help us to understand our costs.”
Richard Wooley
Director of Resources Connexus Housing Group

Nicola Local
“We were extremely happy with i4H and the Return on Assets Project they undertook for our organisation. The amount of manpower required at our end was minimal and the data produced was very useful and of high quality. The turnaround time for the project was impressive.”
Nicola Local
Director of Finance DAMHA

David Lansdown
“The Housing Intelligence tool has provided us with an efficiency score which has enabled us to set a target and improve our score. We know exactly where we need to concentrate our efforts to improve our VfM position and provide an excellent service to our tenants. This anal ysis is now being used for.”
David Lansdown
Director of Transformation CHP

Nick Tregenna
“I have found this to be a very useful analysis. I particularly like the way comparisons can be drawn against properties within individual parishes and of various property sizes. Such detail will be very useful in determining future programs of planned maintenance and other capital investments.”
Nick Tregenna
Head of Finance (Cornwall Homes)

Jo Grainger
“I4H were asked to provide a report to support our board with developing our business plan and strategy. The report was concise and covered all of the area’s we requested, this really did help our board to focus on our future ambition.”
Jo Grainger
Executive Director of Care & Support East Midlands Housing

Trusted by the sector, driven by data. We help housing providers
achieve measurable, lasting transformation.